Drive and pursuit

Achieving your objective starts with believing it is possible. For me, it is about quickly shaping the fear of uncertainty during campaigns into opportunities that deliver novel and meaningful results for clients.

I embrace obstacles, persist, learn from your input, and push through until our collective team fulfills the objective. I pursue this with charisma and the intent to streamline our effort over time. This is achieved by shaping blurry ideas into concrete plans, maintaining accountability throughout the team, and prioritizing what is needed to make our results resilient.

Categories of communication

Consulting

BootUP World: Silicon Valley coworking and startup incubator. I led growth marketing, pitch events, 1-week bootcamps.

• Created pitch events, bootcamps, and sponsors for 100s of paying founders

• Led team to SEO/rewrite the entire site

Startups

Promise Technology: Leader in storage solutions for data center, surveillance, and cloud. Hired to write all product content.

• Wrote datasheets, sell sheets, and sales decks for all 12 SDRs representing $100M+ in sales across their 7 product lines (SMB to corporate)

• 1 of 3 to selected launch their cloud division

My work has mainly occurred in the categories of consulting for executives and for growing startups/ecosystems. Shown below are sample highlights of various ventures. Each boldly dared to imagine a brighter future, and some have increasingly thrived over the years.

Shared below are some work samples. Note that most of these images are sourced from their respective owners. They are only referenced as examples to visualize ideas, with no commercial interest in them.

BoardUp: World’s first self-folding longboard for mobile commuters. As the 2nd person, joined to launch and scale.

• Wrote site; 12+ big reviews (e.g. Casey Niestat)

• Sold $60K in 30 days on Kickstarter

• Grew 20 viewers to 3.5M in 7 mo

Chatfully: Co-founded and self-funded to profit. Unified messaging tool for service-based SMBs.

• Wrote all messaging and content for partner sites, which led to consistent acquisition of 3+ accounts daily for 17+ months in 75 countries

• Guided pre- to post-launch on main partner's marketplace, which acquired 1,000+ SMBs

• Trained designers to deploy simple interfaces that launched on App Store and Google Play

TruckX: Trucker fleet Management IoT and ELD platform. Contracted me to lead team’s marketing and events.

• Redesigned logo (still used since 2019) and structured messaging used for content calendar to 20K+ U.S. truckers (now 90K+)

• Co-led 3 trade shows (300+ leads)

Johnson Controls, Cisco, and NetApp: I was contracted as a Senior Consultant through Spur Reply. I advised two partner teams, each with 32 salespeople and 16 salespeople respectively.

• Wrote 1-year messaging framework (image here is my personal edited version) for $1B product line two global channel sales teams

• Wrote messaging framework, solution overview, and sales accelerator for use by their 13-person team

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