Coaching

Coaching is dedicated to transformational work with founders and startup leaders for their teams.

Lead your category confidently as you define it, embed it for teams, and scale comms beyond you.

Who it is for

Founders at an inflection point, such as post-funding (seed or Series A) or a brand redefine.

• Founders who lead vision and GTM strategy;

• Heads of marketing or sales who need to unite brand across teams per role and rank;

• Experienced leaders navigating change, growth, or repositioning due to competitors.

Unite On a Category Confidently

Private guidance that clarifies your daily communication so you lead high-stakes brand-led decisions with confidence.

Express what is essential

• Accelerate clarity: Gain precise, personalized input fast—no fluff, no frameworks for 'the average team.'

• Lead with confidence: Stop doubting your message. Start owning it—with language your team and market will buy into.

Be heard on what matters

• Work through high-stakes talks: Rebrands, exec unity, investor messaging—some decisions need a sounding board.

• Real-time feedback: Bring your pitch deck, team strategy, or brand doc. We will pressure-test it and improve it together.

Grounded and guided by a principled process

High-touch for high-stakes branding. Each session is private, online, and hyper-focused.

Calendar cadence:

• Custom mindsets, mantras, and methods to clarify your communication and delegate it;

• Daily between-session Q&A for projects/tasks;

• Weekly online set-up or sync-up call sessions;

• Quarterly OKRs planning and progress audits.

From leaders like you:

"CJ did a fantastic job explaining this incredible method. CJ’s explanation was clear and easy to follow, allowing us to grasp the concepts effectively. It was truly inspiring!" — Fabricio R., Technical Manager, Banco de Brasília (BRB)

“CJ was extremely organized, dependable and thorough. He was very good about taking initiative and managing himself, and he often offered helpful suggestions outside of his area of focus. I would highly recommend him.” — Steve G., Founder and CEO of Plant Prefab

Align Your Brand as it Scales

FAQ

• Is this like a course or program?: No. There’s no curriculum—just focused, 1:1 strategy based on your specific OKRs.

• How customized is it?: Each session focuses on your brand's unmistakably specific topics.

• What can we work on together?: Anything brand-related, from OKRs to daily team tasks.

• How do I start?: Book an intro call. We will talk vision, OKRs, scope, and related topics.