courses

Courses are dedicated to helping early-stage founders who want to define their category.

Learn to define your category faster with your team and for your market in various contexts.

Select Your Category's Course

Enroll in a tailor-fit course to better define your category and learn how to start delegating it beyond you to the team.

Course: "Pitch Your Category"

Best for first-time or early-stage startup founders, and Investors for their pipeline and portfolio.

Communicating a category is challenging. Learn what it takes and why it matters by gaining the skills to communicate it clearly with investors in your exec briefing, investor deck, and more so they can understand (and follow-up) in minutes.

Do you have a course idea for founders that could help them define and delegate their category? Book a time to brainstorm it with CJ to consider.

Bold Ideas are Welcome

"It’s a bit sad to see about 1.5 years of coaching vaporized to dust and equated to wasted time being replaced with what’s been learned in 2 hours of CJ’s time. CJ has a rare ability to deconstruct complexity using first principles — semantics, syntax, and pragmatics — and then help rebuild it into a framework of key attributes that are mutually exclusive, collectively exhaustive, and self-reinforcing. This process defines what a startup truly is at its core. He has repeatedly demonstrated this skill in how he works with founders, including myself, transforming abstract ideas into a coherent flywheel that aligns every dimension of a startup’s story." — Francois M., Founder of PULR Technologies

* Francois had recently won 1st place in Canada's Top 100 AI Startups at ALL IN event (2025).

Level Up With Coaching

Courses prepare your founding team, while Coaching prepares the team they delegate to.