Motive and mantra

Success starts with distilling confusion into clarity to progress with confidence. I am hard-wired to practice this and persist with teams while pivoting as needed.

I embrace the pursuit of mastering the message. Adhering to the principles of becoming recognized and recommended while clarifying complex situations is what enables our team to overcome obstacles and fulfill that main objective.

Categories of work

Consulting

BootUP World: Silicon Valley coworking and startup incubator. I led growth marketing, pitch events, 1-week bootcamps.

• Created pitch events, bootcamps, and sponsors for 100s of paying founders

• Led team to SEO/rewrite the entire site

Startups

Promise Technology: Leader in storage solutions for data center, surveillance, and cloud. Hired to write all product content.

• Wrote datasheets, sell sheets, and sales decks for all 12 SDRs representing $100M+ in sales across their 7 product lines (SMB to corporate)

• 1 of 3 to selected launch their cloud division

My work has mainly occurred in the categories of consulting for executives and for growing startups/ecosystems. Shown below are sample highlights of various ventures. Each boldly dared to imagine a brighter future, and some have increasingly thrived over the years.

Please note that most of these images are sourced from their respective owners. These images are referenced only as examples, with no commercial intent for them, to visualize my contributed work.

BoardUp: World’s first self-folding longboard for mobile commuters. As the 2nd person, joined to launch and scale.

• Wrote site; 12+ big reviews (e.g. Casey Niestat)

• Sold $60K in 30 days on Kickstarter

• Grew 20 viewers to 3.5M viewers in 7 mo

Chatfully: Co-founded and self-funded to profit. Unified messaging tool for local service SMBs.

• Wrote all messaging and content for partner sites, which led to consistent acquisition of 3+ accounts daily for 17+ months in 75 countries

• Guided pre- to post-launch on main partner's marketplace, which acquired 1,000+ SMBs

• Trained designers to deploy simple interfaces that launched on App Store and Google Play

TruckX: Trucker fleet Management IoT and ELD platform. Contracted me to lead team’s marketing and events.

• Redesigned logo (still used since 2019) and structured messaging used for content calendar to 20K+ U.S. truckers (now 90K+)

• Co-led 3 trade shows (300+ leads)

Johnson Controls, Cisco, and NetApp: I was contracted as a Senior Consultant through Spur Reply. I advised two partner teams, each with 32 salespeople and 16 salespeople respectively.

• Wrote 1-year messaging framework (image here is my personal edited version) for $1B joint product line with multiple global teams

• Wrote messaging framework, solution overview, and sales accelerator for use by their 13-person team

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